Online video continues its inimitable rise, it's an interesting question to ponder. By year 2017, video will account for 69% of all consumer internet traffic,according to Cisco, VOD traffic alone will have almost double. With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril. Video is the future of content marketing. That is, if it's not the here and now.Various studies has shown that more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realize the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why, however is video really possible for small businesses? Absolutely.Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter's Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Always consider the audience you are trying to reach and ensure the video is relevant to them. If it's not the most appropriate means of getting your message across, you are probably wasting your time. Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. It obvious that "Creativity wins over the cost of production every time". Get that bit right and video won't just be the future of content marketing, it'll be the future of content marketing for you.
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April 2016
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